Last modified: November 16, 2016
Information We Collect
A. Information You Provide to Us
When you sign up for a Sidewalk account, you give us your name, email address, and phone number. If you decide to sign up for Sidewalk using your Social Media Service account (such as Facebook, Twitter, etc.), we will also get basic information from your Social Media Service profile like your name, gender, profile photo, and friends.
User Profile Information
When you join the Sidewalk community, you can create a Sidewalk Profile to share fun facts about yourself, and discover mutual friends and interests. Filling out a profile is optional, and you can share as little or as much as you want. Your nickname is always part of your Profile. Read more below about how you can control who sees your Profile. You may also add a Business Profile to your account, which requires a designated business email address and payment method.
You also provide us information in User Content you post to the Sidewalk Platform. Your guides, reviews, and other contributions on the Service, and metadata about them (such as when you posted them), are publicly viewable on the Platform, along with your name (unless the Service permits you to post anonymously). This information may be searched by search engines and be republished elsewhere on the Web in accordance with our Terms of Service.
If you change your settings or the information on your profile or guide pages, Third-Party search engines may not update their databases quickly or at all. We do not control the practices of Third-Party search engines, and they may use caches containing outdated information, including any information indexed by the search engine before you change your settings or the information on your public profile or public Listing pages.
If you decide to become an Author, in addition to the basic profile information, we ask you for your physical address, and in some jurisdictions we may collect additional business license or permitting information. To make sure Authors get paid, we keep information about Authors' bank routing numbers, tax information, and any other payment information provided by Authors.
When you add a credit card or payment method to your Sidewalk account, a third party that handles payments for us will receive your card information. To keep your financial data secure, we do not store full credit card information on our servers.
If you contact us directly, we may receive additional information about you. For example, when you contact our Customer Support Team, we will receive your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide.
If you choose to use our invitation service to invite a friend to the Service, we will ask you for that person's email address and automatically send an email invitation. You may also use our contact importer tool to help you upload your friends' email addresses so you can find friends who are already on the Sidewalk Platform or invite friends to the Service. Sidewalk stores this information to send invitations, to register your friend if your invitation is accepted, to track the success of our invitation service, and to identify your friends on Sidewalk. By providing your friends' email addresses to Sidewalk, you warrant that you have their consent to do so and for Sidewalk to use this information as described above.
B. Information We Collect When You Use the Sidewalk Platform
Sidewalk is all about helping people gain insight into the world around them. To do this, we need to know where you are. When you open Sidewalk on your mobile device, we receive your location. We may also collect the precise location of your device when the app is running in the foreground or background. If you label certain locations, such as "hometown," we receive that information, too.
Your location information is necessary for things like matching Explorers with nearby guide routes and suggesting new guides based on previous trips. Also, if the need ever arises, our Trust & Safety team may use and share location information to help protect the safety of Sidewalk Users or a member of the public. If you give us permission through your device settings or the Sidewalk app, we may collect your location while the app is off to identify promotions or service updates in your area.
Sidewalk receives information from Users' devices, including IP address, web browser type, mobile operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, push notification tokens, and, if you register with your Facebook or Twitter account, those respective identifiers.
To help us understand how you use the Sidewalk Platform and to help us improve it, we automatically receive information about your interactions with the Sidewalk Platform, like the pages or other content you view, your actions within the Sidewalk app, and the dates and times of your visits.
Call and Text Information
We work with a third party partner to facilitate phone calls and text messages between Explorers and Authors who have been connected through a guide. We receive information about these communications including the date and time of the call or SMS message, the parties' phone numbers, and the content of any SMS messages.
At Sidewalk, we want to make sure Users are always enjoying great rides. Explorers may rate and review the experience at the end of every guide. We receive information about ratings and reviews and, as we explain below, give Explorers information about Author's guides' ratings and reviews and vice versa.
Address Book Contacts
Information from Cookies and Similar Technologies
We collect information through the use of "cookies", tracking pixels, and similar technologies to understand how you navigate through the Sidewalk Platform, to learn what content is popular, and to save your preferences. Cookies are small text files that web servers place on your device; they are designed to store basic information and to help websites and apps recognize your browser. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use the Sidewalk Platform. You should consult your web browser(s) to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may be missing out on certain features of the Sidewalk Platform.
C. Information We Collect from Third Parties
Third Party Services
If you choose to register for Sidewalk or otherwise link your Sidewalk account with a third party's service (such as Facebook), we may receive the same type of information we collect from you (described above) directly from those services.
Third Party Partners
We may receive additional information about you, such as demographic data, payment information, or fraud detection information, from third party partners and combine it with other information that we have about you.
How We Use the Information We Collect
We use the information we collect from all users to:
- Connect Explorers with Authors' guides;
- Provide, improve, expand, and promote the Sidewalk Platform;
- Analyze how the Sidewalk community uses the Sidewalk Platform;
- Communicate with you, either directly or through one of our partners, including for marketing, industry and market analysis, and promotional purposes;
- Personalize the Sidewalk experience for you and your friends and contacts;
- Send you text messages and push notifications;
- Facilitate transactions and payments;
- Provide you with customer support;
- Find and prevent fraud; and
- Respond to trust and safety issues that may arise, including possible crimes during a walk, and requests from government authorities.
Additionally, we use the information we collect from Authors for the following purposes related to creating content on the Sidewalk Platform:
- Sending emails and text messages to Authors who have submitted their guide for approval regarding the status of their guide;
- Notifying Authors about guide demand, pricing and service updates; and
- Analyzing usage patterns.
How We Share the Information We Collect
A. Sharing Between Users
Sharing between Authors and Explorers
Explorers that choose an Author's guide are able to see basic information about the Author, such as nickname, photo, ratings, and any information they have added to their Profiles. After completing a guide, the Explorer may choose to provide a rating and feedback. We de-identify the ratings, but not the feedback. Authors and Explorers will be able to see feedback provided by Explorers.
B. Sharing Between Sidewalk and Third Parties
API and Integration Partners
If you connect to the Sidewalk Platform through an integration with a third party service, we may share information about your use of the Sidewalk Platform with that third party. We may share your information with our third party partners in order to receive additional information about you. We may also share your information with third party partners to create offers that may be of interest to you.
Third Party Services
The Sidewalk Platform may allow you to connect with other websites, products, or services that we don't have control over (for example, there may be a link from within the app to the website of a certain point of interest). We can't speak to the privacy practices of these third parties, and we encourage you to read their privacy policies before deciding whether to use their services.
We work with third party service providers to perform services on our behalf, and we may share your information with such service providers to help us provide the Sidewalk Platform, including all of the things described in Section 3 above.
We may share your information with third parties in the following cases:
- While negotiating or in relation to a change of corporate control such as a restructuring, merger or sale of our assets;
- If a government authority requests information and we think disclosure is required or appropriate in order to comply with laws, regulations, or a legal process;
- With law enforcement officials, government authorities, or third parties if we think doing so is necessary to protect the rights, property, or safety of the Sidewalk community, Sidewalk, or the public;
- If you signed up for a promotion with another User's referral or promotion code, with your referrer to let them know about your redemption of or qualification for the promotion;
- To provide information about the use of the Sidewalk Platform to potential business partners in aggregated or de-identified form that can't reasonably be used to identify you; and
- Whenever you consent to the sharing.
You can always unsubscribe from our commercial or promotional emails but we will still send you transactional and relational emails about your account use of the Sidewalk Platform.
You can opt out of receiving push notifications through your device settings. Please note that opting out of receiving push notifications may impact your use of the Sidewalk Platform.
If you provide a review, your nickname will always be viewable by Authors and fellow Sidewalk Explorers. You can delete any additional information that you added to your Profile at any time if you don't want Users to see it. Explorers will always be able to see Authors' names, guides, guide ratings, and profile photos.
While you can prevent your device from sharing location information at any time through your Device's operating system settings, Explorer location is core to the Sidewalk Platform and without it we can't provide our services to you.
You can control whether to enable or disable the Facebook mutual friends feature through your profile settings.
Editing and Accessing Your Information
We are committed to protecting the data of the Sidewalk community. Even though we take reasonable precautions to protect your data, no security measures can be 100% secure, and we cannot guarantee the security of your data.
Sidewalk is intended for general audiences and is not directed to children under 13. We don't knowingly collect personal information from children under 13. If we find out that a child under 13 has given us personal information without parental consent, we will take steps to delete that information. If you believe that a child under the age of 13 has given us personal information without parental consent, please contact us at our Help Center.
California Privacy Rights
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the types of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to firstname.lastname@example.org.
If you are located outside of the United States, please note that our Services are hosted on computer servers in the United States. Therefore, your information may be processed and stored in the United States. As a result, United States federal and state governments, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your information through laws applicable in the United States. Your use of the Service or your submission of any Personal Information to us will constitute your consent to the transfer of your Personal Information from your home country, including the United States, which may provide for different data protection rules than in your country.